The Do-It-Yourself (D.I.Y.) movement continues to grow each day. It has been greatly encouraged and supported by businesses in the field of hardware, remodeling, and decorating. The number one manner of supporting the D.I.Y. movement has been through workshops. These workshops have helped increase the skills and confidence level of their customers. Furthermore, these workshops have generated engagement with their customers and increase in revenue of sold products. This is good for both the customer and business, why not a coffee shop?
The coffee industry continues to grow. There is an increase in non-chain tea and coffee shops. In addition, there are businesses that are incorporating a coffee bar within their establishment, such as sandwich shops and bookshops. There is also an increase in availability of tea and coffee products for home enthusiasts. Among them, there are people who would like to learn to use these products correctly; they are in need of some guidance. Why not offer them some workshops?
There are many coffee products that are readily available for enthusiasts. Among coffee makers, there is the pour-over cup or pitcher, the French press, and stove-top moka pot. There are also standard home coffee makers, espresso machines, stove-top and electric water pitcher (teapot), and goose-neck pitcher. In addition, there are a diversity of coffee filters available for each of the different applications. There are also different kinds of grinders: manual, electric blade or electric burr. Concerning water, there are different types of processes that can be used to clean or enrich water. There is also a matter of temperature when working with water and how it affects coffee flavors. For more devoted enthusiasts there are more specialized tools such as measuring spoons, cups, and scales. There is also a matter of learning about diverse sugars and substitutes as well as diverse milk choices. The most important of all, the different forms in which coffee is available as well as roasted before being packaged for sale to customers.
In essence, a workshop can be made for a diversity of facets that are part of making a great cup of coffee. (1) One workshop can cover the topic of water, coffee grind, and standard home coffee maker. The hands-on segment can be preparing a cup of coffee with stable water and different coffee grinds or stable coffee grind and different water. (2) A second workshop can use stable water, but present different grinds that are needed for preparing a pour-over cup, French press, and moka pot. The hands-on segment can be preparing a cup of coffee with each method and seeing which is the best grind for each method. (3) A third workshop can introduce coffee filters, the difference they produce in flow and flavor; a pour-over cup and standard home coffee maker may be used. There can also be a segment regarding several of the measuring tools. The hands-on segment can be trying out the flavors of the different filters and different flavors with the use of the different tools.
In closing, the D.I.Y. movement and its workshops are a great way to gain and keep customers. The workshops hold possibilities to be included in your tea and coffee shop, bookshop, and sandwich shop. The workshops create an opportunity to increase both customer engagement and returning customers, as well as an appreciation for preparing a great cup of coffee. Furthermore, the customers will have an increase in skills and confidence for doing something on their own and enjoy it as well.
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R. A. Gómez